A window of opportunity can be best described as a short, fleeting time period during which a desired action can or should take place. Once the window closes, you may never have the opportunity again. This is very applicable when looking at website traffic and conversions. Once a user successfully makes it onto your site, there is a very limited amount of time that you have to get them to do what you want them to do. Your website’s design is therefore extremely important. It must be designed to give the user everything they are looking for and then lead them to make a purchase. There is no room for error and you have to think of literally everything. This can be the difference between winning and losing.
This can be complex and requires a lot of skill and planning. A lot of companies out there trying to make their way to the top spots of organic searches on Google doesn’t even fully understand how web design help companies. This should be foundational knowledge for any business that is serious about making it in the big leagues. Web design firstly helps companies with making a good and memorable first impression. It will ultimately determine how the user perceives your brand. You obviously want this to be positive, powerful and lasting. Secondly, web design empowers your SEO strategy. Certain web design factors can influence the way content is published, which will affect how your site is crawled and indexed.
You would therefore want to partner up with a website design company that have been around the block a few times. Thirdly, web design sets the benchmark for the quality of customer service. People will be able to judge how much effort you will make to satisfy their needs by looking at your website. The website needs to look modern and inviting. This will increase your chances of keeping the user on your site and making a sale. Lastly, web design builds trust with your audience and creates consistency. Two very crucial elements to make sure you and your business gets ahead. If your site looks professional, it will already make the user feel comfortable and they will be more motivated to check it out further.
Using the same fonts, styles and layouts on every single page on your site is therefore a no brainer. The colours are also important so that users can make a connection between that and your brand. Reach out to Press Wizard Publishing if you currently find yourself on the edge of this unchartered territory. Make use of our brilliant services for all website design needs. We completely understand what website design is all about and we have the recipe and all the needed ingredients to secure consistent success for you and your business.